Each activity at Segera observes the 4Cs: from wildlife monitoring and species conservation, to renewable energy and recycled water efforts; from community training, employment and cultural preservation, to using locally grown produce and purchasing from socially responsible wine cultivars. The 4C concept brings together conservation, community and culture within the realm of commerce. This is an example for industry to follow: people, planet and profit. We hope to encourage businesses to act today for a better tomorrow.

Segera is the central wildlife sanctuary in Laikipia, situated in the wooded savannah and grasslands of the Laikipia Plateau at an altitude of 1 700 – 1 800 m (5 577 – 5 906 ft) and immediately north of the equator. Home to a vast array of animal, bird and plant life, Segera provides an important corridor for the migration of elephant and other wide ranging species. Segera’s central location and expansive 20 000 hectares (50 000 acres) at the very heart of Laikipia ensures that it is essential to effective wildlife and habitat management for the Ewaso ecosystem as a whole, forming part of a vital migratory corridor and providing a permanent home to many endangered species.